LA-based Agency Enso Hires Niklas Lilja as Innovation Lead

LA-based creative agency Enso, which helps brands like Google align business success with social impact, has appointed Niklas Lilja as Innovation Lead, a newly created position. In his new role, Niklas leads the development of solution-agnostic innovation across all of Enso’s clients, including Google Fiber and Google Get Your Business Online, to create maximum impact, engagement and utility. He works closely with the agency’s creative, activation, digital and account teams to lead and identify growth opportunities for prospective and existing clients.

Prior to joining Enso, Niklas served as the Director of Innovation and Creative Director at Goodby Silverstein & Partners San Francisco, where his work included the launch of the Chevy Sonic, Chevy Game Time, GE’s “Plug into the Smart Grid”, Yahoo! Bus Stop Derby, "Summit on the Summit” for HP and “Birding the Net” for the National Audubon Society. Previously, he worked at 180Amsterdam on global integrated campaigns for adidas, adidas originals, Amstel, Glenfiddich, BMW and Sony. Niklas started his advertising career in 1998 at SEK in Helsinki, the global lead agency of Nokia. His work has been recognized in major award shows, including eight Cannes Lions and two Gold Effies. In 2013, Niklas was named one of the ten most creative people in mobile advertising by Business Insider.

“We’re thrilled to add Niklas to our team. Driven by a vision to use creativity to do good, Niklas lives and breathes Enso’s shared value philosophy that the future of brands lies in aligning business success with positive social impact for people and the planet. His vision and innovation expertise will be a huge asset in helping our clients generate meaning, purpose and growth around their brands,” said Kirk Souder, co-founder and creative lead, Enso.

Niklas is one of a growing number of the industry’s creative super- and rising stars who are leaving their high power posts at the industry’s leading agencies for startups built around a simple premise: make a bigger impact by doing good.

“Enso is at the forefront of a larger shift in our industry to deliver purpose and value for brands and help them remain relevant through positive social impact. I’m excited to be part of this movement to create shared value between brands and people,” said Lilja.