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Kyrie Irving Gets His Game On in New Kids Foot Locker Week of Greatness Spot

NBA player stars in comedic new spot created by BBDO New York & O Positive

Kyrie Irving Gets His Game On in New Kids Foot Locker Week of Greatness Spot

Last week, Foot Locker released its 2016 Week of Greatness campaign featuring Tom Brady, Carmelo Anthony and JaRule.  As part of this campaign, the brand has also created a spot for Kids Foot Locker’s featuring NBA player Kyrie Irving. 

The kids’ spot, “Video Game,” opens with a boy playing NBA 2K on his mobile phone when he looks up to find that Irving is not only on his phone, but also right next to him at the mall. He approaches Irving and shows him how great he is doing playing as him in the game. After complimenting the boy on his Nike gear from Kids Foot Locker, Irving tells him his performance as the boy in a different video game isn’t quite up to par.


Director: Ezra Krausz, Veronica LaPage, Wes Mallgren

Animation Company: Animated Storyboards

Creative Agency

Project Manager: Amy Orgel

Executive Producer: Tara Leinwohl

Executive Creative Director: Dan Lucey

Creative Agency: BBDO New York

Chief Creative Officer: David Lubars, Greg Hahn

Associate Creative Director: Mike Motch, Austin Mankey

Account Managers: Laura McWhorter

Account Executive: Sam Henderson, (Assist) Christian Martinez

Account Director: Janelle Van Wonderen

Music and Sound

Sound Mix: Tom Jucarone

Sound Design: Sound Lounge


Producer: Laura Molinaro / Malia Rose

Executive Producer: Corina Dennison

Editor: Chan Hatcher

Edit Company: No 6

Edit Assistant: Evelina Gokinayeva

Post Production / VFX

Producer: Rochelle Brown

Colourist: Tim Masick @ CO3

Production Company

Production Manager: Jason Reda

Production Company: O Positive

Head of Production: Fran Borden

Executive Producer: Ralph Laucella, Marc Grill, Ken Licata

DOP: Joe Zizzo

Director: Kenny Herzog

Category: Clothing/fashion , Shoes

Genre: Animation , Comedy