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Kyrie Irving Gets His Game On in New Kids Foot Locker Week of Greatness Spot

NBA player stars in comedic new spot created by BBDO New York & O Positive

Kyrie Irving Gets His Game On in New Kids Foot Locker Week of Greatness Spot

Last week, Foot Locker released its 2016 Week of Greatness campaign featuring Tom Brady, Carmelo Anthony and JaRule.  As part of this campaign, the brand has also created a spot for Kids Foot Locker’s featuring NBA player Kyrie Irving. 

The kids’ spot, “Video Game,” opens with a boy playing NBA 2K on his mobile phone when he looks up to find that Irving is not only on his phone, but also right next to him at the mall. He approaches Irving and shows him how great he is doing playing as him in the game. After complimenting the boy on his Nike gear from Kids Foot Locker, Irving tells him his performance as the boy in a different video game isn’t quite up to par.

Creative Agency

Creative Agency: BBDO New York

Executive Creative Director: Dan Lucey

Chief Creative Officer: David Lubars, Greg Hahn

Executive Producer: Tara Leinwohl

Account Managers: Laura McWhorter

Account Executive: Sam Henderson, (Assist) Christian Martinez

Project Manager: Amy Orgel

Associate Creative Director: Mike Motch, Austin Mankey

Account Director: Janelle Van Wonderen

Production Company

Production Company: O Positive

Executive Producer: Ralph Laucella, Marc Grill, Ken Licata

Director: Kenny Herzog

DOP: Joe Zizzo

Head of Production: Fran Borden

Production Manager: Jason Reda


Edit Company: No 6

Editor: Chan Hatcher

Edit Assistant: Evelina Gokinayeva

Producer: Laura Molinaro / Malia Rose

Executive Producer: Corina Dennison

Post Production / VFX

Colourist: Tim Masick @ CO3

Producer: Rochelle Brown


Sound Mix: Tom Jucarone

Sound Design: Sound Lounge


Animation Company: Animated Storyboards

Director: Ezra Krausz, Veronica LaPage, Wes Mallgren

Category: Clothing/fashion , Shoes

Genre: Animation , Comedy