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Creative

Krys Optical Center's 'MIMIC' Celebrates Sight and The Self

Creative agency Les Gaulois' new spot for Krys Optical Centres follows a female protagonist's journey to discover more about her family and herself

Krys Optical Center's 'MIMIC' Celebrates Sight and The Self

Being born into this world, people never cease to compare you to your relatives. Your mother’s laughter, your father’s temper, your grandmother’s personality. What if –for once –you could be associated with yourself, just yourself ?

Krys Optical Centers are back on TV with a powerful campaign that speaks to every generation, tackling issues of self-assertion. The film “MIMIC” follows the evolution of Eva, from birth to her teenage years, until she becomes a well-rounded and confident 30-year-old woman thanks to her new glasses.

 
Each scene depicts a moment of Eva’s life where her personality traits are associated with her relatives: “being told you’re shy, just like your uncle, mimic your sister’s walk, following in your grandmother’s footsteps…”. Eva finally reveals herself as the grown woman she is with her new glasses that enhance her natural beauty. She has never been more herself.
 
With this film, Krys Optical Centres reaffirm the core value of their activity: committing to their client’s well-being with quality service and care for them at any age. 
Advertiser

Head of TV / Production: Christopher Thiery

Creative Director: Stéphane Gaubert, Hadi Hassan-Helou, Jérôme Gonfond

Chief Creative Officer : Xavier Beauregard

Advertiser: Krys Optical Center

Creative Agency

TV Producer: Sarah Bouadjera

Music and Sound

Original Composition: Brice Davoli

Offline

Edit Assistant: Benjamin Entrupp / Stéphanie Pelissier

Post Production / VFX

Producer: Mélanie Teixera, Mathieu François

Post Production House: HRCLS (Hercules)

Print / OOH

Copywriter: Frédérick Lutge

Production Company

Production Company: 75

Director: Matthäus Bussmann

Category: Beauty/health , Health care

Genre: Apps , Scenic , Storytelling