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Krow Lets Imagination Run Wild in New Kinder Surprise 'Parents' Ad

krow communications, 1 year, 8 months ago

Nice Shirt Films' Liz Murphy shoots family fun in latest ad

Krow Lets Imagination Run Wild in New Kinder Surprise 'Parents' Ad

Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations and how this simple yet iconic treat that children love can help create memorable and magical moments for grown ups too.

In the 30 second ‘Parents’ ad we are welcomed into different families’ homes where we observe children enjoying a moment of play with their Kinder Surprise toy. The power of their imagination creates moments of surprise and delight for other family members who get woven into their imaginary worlds; like Grandad’s bald head being transformed into the surface of the moon and Dad becoming a noble Knight battling dragons in the paddling pool.

Creative Agency

Creative Agency: Krow Communications

Creative Director: Tim Robertson

Copywriter: Tara Button

Planner: Poppy Tuke, Vanessa Graham

Head of TV / Production: Emma Rookledge

Account Executive: Jenny Walker

Account Management: Victoria Turner

TV Producer: Sushi Tester

Business Director : Camilla Moran, Chris Hurdiss

Creative: Georg Thesmann

Production Company

Production Company: Nice Shirt Films

Director: Liz Murphy

Producer: Richard Martin


Edit Company: The Whitehouse Post

Editor: Mark Burnett

Post Production / VFX

Post Production Company: Raised By Wolves


Audio Post Production: Jungle Studios

Sound Engineer: Jim Griffin

Music Production: Pete Jones Music

Category: Food , Fruit and vegetables

Genre: Storytelling