Kraft Heinz Appoints Cummins&Partners as New Creative Agency Following an Extensive Pitch
Kraft Heinz has today confirmed the appointment
of Cummins&Partners as its new creative agency after an extensive
pitch process.
A Kraft Heinz spokesperson said: "After an exhaustive search involving a
competitive pitch, we have made the decision to appoint
Cummins&Partners as our creative agency partner. This is the final
piece in the puzzle for us, in relation to agency appointments and it
comes at an exciting and pivotal time for the Kraft Heinz business. With
the plans that our business has in place and the portfolio of iconic
local brands and products that we have, we have no doubt that we are in a
very strong position to create powerful ideas together with the C&P
team'.
Says Sean Cummins, CCO, Cummins&Partners: "There are some brands that are steeped in our lives. That give us experiences and memories. To have an opportunity to take up the baton across this amazing portfolio is why we do what we do."
Says Chris Jeffares, CEO, Cummins&Partners: "Kraft Heinz is one of the most dynamic global CPG companies, with a new energy and mindset around growth and innovation. The new ownership of the Kraft brands portfolio sets the stage for exciting period in their history. The team did an amazing job and are thrilled."
Says Sean Cummins, CCO, Cummins&Partners: "There are some brands that are steeped in our lives. That give us experiences and memories. To have an opportunity to take up the baton across this amazing portfolio is why we do what we do."
Says Chris Jeffares, CEO, Cummins&Partners: "Kraft Heinz is one of the most dynamic global CPG companies, with a new energy and mindset around growth and innovation. The new ownership of the Kraft brands portfolio sets the stage for exciting period in their history. The team did an amazing job and are thrilled."
