• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Kool-Aid Becomes 'Ghoul Aid' in Halloween Spot from VaynerMedia

Kool-Aid Man makes a spooky arrival in film directed by Dante Crisafulli

Kool-Aid Becomes 'Ghoul Aid' in Halloween Spot from VaynerMedia

To bring back the limited time only 'Ghoul Aid' for Halloween this year, Kool-Aid has released a fun (and very spooky) spot to haunt viewers across the internet this week. 

Known for crashing cultural moments, the Kool-Aid Man has been hiding in a haunted house ready to scare incomers just in time for Halloween. 

While Kool-Aid’s brand content tends to fall more in line with lighthearted positivity, this spot is an unexpected twist of a spooky narrative that ends with Kool-Aid Man bringing the unapologetic fun to the scene, and some Ghoul-Aid Jammers! 

The creative behind this film was managed by VaynerMedia and produced by VaynerProductions. This film will live across Facebook, Twitter, and Instagram. 

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Kool-Aid | Ghoul-Aid Spot, CREDITS LIST

Client: Kool-Aid

Brand Manager: Rachel Drof

Sr. Associate Brand Manager: Tess Abraham

Associate Brand Marketing Manager: Eileen Suh

Social Media Manager: Maya McDonald


Agency: VaynerMedia, New York

Production: VaynerProductions

Group Creative Director: Mike Pierantozzi

Associate Creative Director: Didima Arrieta

Associate Creative Director: Daniel Ahern

Copywriter: Matt Fusaro

Copywriter: Becca Weisz

Art Director: Sam Woolley

EVP: Nick Miaritis

VP: Ryan Martin

Account Director: David Argov

Senior Account Executive: Christian Nunez

Project Manager: Hannah Welch

Agency Producer: Jesse Hughes

Director: Dante Crisafulli

Editor/Colorist/Sound Designer: Wheaton Simis

VP, Integrated Strategy: Georgina Ramamurthy

Director, Integrated Strategy: Hayley Grant

Assoc., Integrated Strategy: Ramya Rajpurohit

Director, Paid Media: Christina Blankenship

Manager, Paid Media: Will Taylor

Senior Media Analyst, Paid Media: Vera Masterson

Media Analyst, Paid Media: Stephanie Tejada

Category: Fruit Juices , Soft Drinks

Genre: Comedy , Horror