Kobe Bryant Chills with Michael B. Jordan in New Apple TV Spot

12/04/2016

TBWA Worldwide

Advertising Agency

New York, USA

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12/04/2016

TBWA\Media Arts Lab takes viewers behind the scenes and into the rarefied air of a Hollywood production trailer

'Father Time' is a new spot for Apple TV that pairs basketball superstar Kobe Bryant with actor Michael B. Jordan. This is the second ad in a series that takes viewers behind the scenes and into the rarefied air of a Hollywood production trailer.

In 'Father Time,' Bryant and Jordan are seen using Apple TV on the set of a fictitious Bryant biopic. The result is a comedic demonstration of how the new Apple TV combines the power of Siri with apps, making it easier than ever to find and enjoy your favorite content. The spot is making its debut during the celebration surrounding Bryant’s retirement after 20 years of professional basketball.