Kitcatt Nohr Celebrates Vine Spontaneity with Wine, Vine and Sunshine Challenge

In two hours one sunny Friday afternoon, the Kitcatt creative department grabbed the attention of Red Bull, Hungry House and Giraffe. How?

It was all part of the agency’s first Wine&Vine social challenge. After choosing a plastic zoo animal from a lucky dip – each player had two hours to choose a brand, have an idea, make a vine, upload and promote it.

Work was created for brands including Rough Trade, ASOS, Go Ape, Sblended, Durex, National Geographic and Magnum.

The quick-fire challenge was designed to celebrate Vine’s immediacy and spontaneity. Inspired by the work of many of the most celebrated Viners (the top 100 are individuals – not one brand among them) – Kitcatt Nohr set out to see what they could do in six seconds.

Before long, a rhino was searching Shoreditch for condoms, a gibbon had sprouted wings and flown from the Truman Brewery in London, and a cow had found its way to Spitalfields City Farm.

These are just some of the Vines that went live before the wines! Be sure to follow Kitcatt Nohr on Vine for more.