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Creative

Kinder Bueno Indulges the Senses for First US Ad

Ace Norton directed the campaign with Publicis New York which launched during the 2020 Oscars

Kinder Bueno Indulges the Senses for First US Ad

Kinder Bueno, the unique chocolate bar with a taste experience that defies expectation, debued its first US television commercial during the 92nd Oscars on Sunday, February 9th, 2020. The 30-second commercial introduced the brand’s new tagline, ‘Life Gets Bueno.’  

The commercial marked the third consecutive year confectionery company, Ferrero USA, Inc., has advertised a Kinder brand during the award show, and the second time a Kinder product has made its US television debut for Oscars audiences. Ferrero launched the then new-to-market, Kinder Joy during the 2018 Oscars, and was spotlighted again in 2019. 

To further entice consumers, Kinder Bueno collaborated with Meredith Corporation’s PEOPLE to develop and produce, ‘Life Gets Bueno Unwrapped,’ a custom vignette featuring Julian Day, the costume designer behind prolific films Bohemian Rhapsody (2018) and Rocketman (2019). The video, which is on People's website, peels back the layers of one of Hollywood’s brightest stars in costume design.

Kinder Bueno has also partnered with NBCUniversal to rollout a series of custom content across E!’s ‘Live From the Red Carpet’ programming that will include on-air segments in the new NYC-based ‘E! News’ morning show, social storytelling across E! News social platforms and more, creating buzz and excitement throughout Oscars week.

"Similar to Kinder Bueno’s expectation-defying sensory experience, Oscars night is full of elegant moments and unexpected surprises,” said Noah Szporn, vice president of marketing, Kinder, North America. “We’re thrilled to officially introduce American audiences to this one of a kind chocolate bar on Hollywood’s biggest night.”

Kinder Bueno’s US television debut follows its fall 2019 introduction into the US market, and immersive pop-up experience, ‘Sweeteasy’ in New York City, that allowed consumers to take a journey through the flavors and textures of the delicious treat through interactive rooms, drool-worthy stations and hidden treasures.

Kinder Bueno is part of the portfolio of brands by Ferrero USA Inc., the confectionery company also known for Kinder Joy, Ferrero Rocher fine hazelnut chocolates, Tic Tac mints, Nutella The Original Hazelnut Spread and now, Butterfinger, Crunch and Baby Ruth.

For more information on the Kinder Bueno brand and where to find Kinder Bueno in stores, visit here. You can also check out the Kinder Bueno Facebook, Twitter and Instagram pages for additional updates.

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Client: Ferrero

Brand: Kinder Bueno

Agency

Agency: Publicis New York

SVP Group Account Director: Vanessa Kopec

Executive Creative Director: Matt McKay

Creative Director, Art Director: Alyssa Leary

Creative Director, Copywriter: Eric Witman

Producer: Marc Reina

Production Company: JOJX

Director: Ace Norton

Partner/Executive Producer: Jackson Morton

Partner/Executive Producer: Joe Care

Partner/Executive Producer: Pedro Aragao de Oliveira

Line Producer: Martha Davis

Director of Photography: Alexander Alexandrov

Production Designer: Trae King

Editing

Editorial: Cut + Run

Editor: James Rose

Executive Producer: Ellese Shell

Visual Effects

Visual Effects Supervisor: Patrick Poulatian

Category: Confectionery , Food

Genre: Dialogue , People