Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Kids Never Lie in This Adorable Festive Film From TBWA\Buenos Aires

TBWA Worldwide, 1 week ago

The spot for Unicenter was directed by Javier Nir & Pablo Fischerman

Kids Never Lie in This Adorable Festive Film From TBWA\Buenos Aires

Introducing "Polygraph", an experiment (in advertising) by Unicenter.

Unicenter is the largest shopping centre in Argentina. And Christmas is its busiest time of the year. Every December, hundreds of kids visit to get their traditional pictures taken with Santa Claus. 

"Polygraph" is an experiment created by Unicenter and TBWA with children between the ages of 4 and 7 years old to show how kids think about Santa Claus. 

The resulting online videos and TV commercial now have everybody talking in Argentina.

"Polygraph", for Unicenter shopping mall from TBWA \ Buenos Aires on Vimeo.

Advertiser

Advertiser: Unicenter

Creative Agency

Creative Director: Fernando Serra, Nicolás Centroni

Copywriter: Ivo Nievas

Art Director: Manuela Charre / Martina Fontana

Executive Creative Director: Juan Cruz Bazterrica, Guillermo Castañeda

Account Director: Agustina Vazquez

Producer: Negro Ibáñez / Charly Agüero

Creative Agency: TBWA\Buenos Aires

Account Executive: Carolina Cornejo

Production Manager: Gonzalo Calzada

Chief Creation Officer: Pablo Poncini

Music and Sound

Composer: Supercharango

Offline

Editor: Andrés Quaranta

Post Production / VFX

Post Production House: Santiago Travi

Production Company

Executive Producer: Ioni Borisonik

Director: Javier Nir & Pablo Fischerman

Production Company: Oruga Films

Producer: Ariel Fainholc

Genre: Dialogue , Digital , PR , People