Kids Never Lie in This Adorable Festive Film From TBWA\Buenos Aires
Introducing "Polygraph", an experiment (in advertising) by Unicenter.
Unicenter is the largest shopping centre in Argentina. And Christmas is its busiest time of the year. Every December, hundreds of kids visit to get their traditional pictures taken with Santa Claus.
"Polygraph" is an experiment created by Unicenter and TBWA with children between the ages of 4 and 7 years old to show how kids think about Santa Claus.
The resulting online videos and TV commercial now have everybody talking in Argentina.
Executive Creative Director: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Fernando Serra, Nicolás Centroni
Creative Agency: TBWA\Buenos Aires
Copywriter: Ivo Nievas
Chief Creation Officer: Pablo Poncini
Art Director: Manuela Charre / Martina Fontana
Production Manager: Gonzalo Calzada
Producer: Negro Ibáñez / Charly Agüero
Account Executive: Carolina Cornejo
Account Director: Agustina Vazquez
Music and Sound
Editor: Andrés Quaranta
Post Production / VFX
Post Production House: Santiago Travi
Executive Producer: Ioni Borisonik
Director: Javier Nir & Pablo Fischerman
Production Company: Oruga Films
Producer: Ariel Fainholc
Genre: Dialogue , Digital , PR , People