Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Kids Never Lie in This Adorable Festive Film From TBWA\Buenos Aires

The spot for Unicenter was directed by Javier Nir & Pablo Fischerman

Kids Never Lie in This Adorable Festive Film From TBWA\Buenos Aires

Introducing "Polygraph", an experiment (in advertising) by Unicenter.

Unicenter is the largest shopping centre in Argentina. And Christmas is its busiest time of the year. Every December, hundreds of kids visit to get their traditional pictures taken with Santa Claus. 

"Polygraph" is an experiment created by Unicenter and TBWA with children between the ages of 4 and 7 years old to show how kids think about Santa Claus. 

The resulting online videos and TV commercial now have everybody talking in Argentina.

"Polygraph", for Unicenter shopping mall from TBWA \ Buenos Aires on Vimeo.


Advertiser: Unicenter

Creative Agency

Creative Agency: TBWA\Buenos Aires

Creative Director: Fernando Serra, Nicolás Centroni

Copywriter: Ivo Nievas

Art Director: Manuela Charre / Martina Fontana

Producer: Negro Ibáñez / Charly Agüero

Executive Creative Director: Juan Cruz Bazterrica, Guillermo Castañeda

Account Executive: Carolina Cornejo

Production Manager: Gonzalo Calzada

Chief Creation Officer: Pablo Poncini

Account Director: Agustina Vazquez

Production Company

Production Company: Oruga Films

Executive Producer: Ioni Borisonik

Director: Javier Nir & Pablo Fischerman

Producer: Ariel Fainholc


Editor: Andrés Quaranta

Post Production / VFX

Post Production Company: Santiago Travi


Composer: Supercharango

Genre: Dialogue , Digital , PR , People