Kids Never Lie in This Adorable Festive Film From TBWA\Buenos Aires
Introducing "Polygraph", an experiment (in advertising) by Unicenter.
Unicenter is the largest shopping centre in Argentina. And Christmas is its busiest time of the year. Every December, hundreds of kids visit to get their traditional pictures taken with Santa Claus.
"Polygraph" is an experiment created by Unicenter and TBWA with children between the ages of 4 and 7 years old to show how kids think about Santa Claus.
The resulting online videos and TV commercial now have everybody talking in Argentina.
Creative Agency: TBWA\Buenos Aires
Creative Director: Fernando Serra, Nicolás Centroni
Copywriter: Ivo Nievas
Art Director: Manuela Charre / Martina Fontana
Producer: Negro Ibáñez / Charly Agüero
Executive Creative Director: Juan Cruz Bazterrica, Guillermo Castañeda
Account Executive: Carolina Cornejo
Production Manager: Gonzalo Calzada
Chief Creation Officer: Pablo Poncini
Account Director: Agustina Vazquez
Production Company: Oruga Films
Executive Producer: Ioni Borisonik
Director: Javier Nir & Pablo Fischerman
Producer: Ariel Fainholc
Editor: Andrés Quaranta
Post Production / VFX
Post Production Company: Santiago Travi
Genre: Dialogue , Digital , PR , People