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Creative

KIA Sorento Gives Punters Something to Smile About in Latest Campaign via Innocean Australia

All Kias come with a wealth of features but the single-minded launch spot focuses on the Sorento's 360-degree camera

KIA Sorento Gives Punters Something to Smile About in Latest Campaign via Innocean Australia

Kia has launched its new Sorento SUV with a new campaign from Innocean Australia.

As the new 7-seat SUV travels through the Aussie countryside, four characters each pose and give a smile for the Sorento's 360-degree camera. A cheeky gnome, a smiley cattle dog, an unusually happy sheep and finally a grinning old croc, which innocently sends the family racing away from the camp ground. A fresh take on the Nat King Cole classic 'Smile' completes this spot.


Sorento-sheep.jpgSorento-croc.jpgFrom its 8-Speed Manual transmission to its Lane Keep Assist technology, the newly styled Sorento gives you plenty to smile about, so the launch commercial is accompanied by a suite of digital films, each focusing on one of freshly styled SUV's many great features.

The campaign runs from July and will form a major part of the recent announcement of Kia Sorento winning Australia's Best Cars Best SUV $50,000 - $65,000.

Says Steve Jackson, Executive Creative Director of Innocean Australia: "A few things made me smile about this spot. Firstly, the single-minded narrative. More often than not everybody wants to focus on everything. Secondly, working with Noah Marshall again who, along with Blockhead, helped us create a really elegant tone for the spot. And finally, the singer, I was nervous about retaining the class of Nat's masterpiece, but she's rather fabulous I think. Thank you Nylon for finding such a gem."
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