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KFC's Super-Charged Animated Campaign Will Make You Say 'What the Cluck?!'

Mother's ads transform surprised bystanders into animated chickens

KFC's Super-Charged Animated Campaign Will Make You Say 'What the Cluck?!'

With great quality chicken at gob-smackin’ prices, KFC is launching a new, bold and confident platform for their disruptive value range that will have you shouting: ‘What The Cluck?!’ That’s the simple premise behind the catchy, new campaign from KFC UK & Ireland. 

A series of bold 10 and 20 second films will promote offers for Wow Tuesdays and the new Hot Wings Bucket (Scotland only). Created by Mother, these ads bring to life the Finger Lickin’ winning feeling like you’ve never seen before, transforming surprised people into super-charged, dancing and dunking, animated chickens.

The campaign will run on national TV throughout the year, supported with radio and OOH.

Hazell White, brand manager at KFC UK & Ireland commented: “With value, there is always the temptation to focus hard on the headline price. This can sometimes result in pretty functional communications, and feel a bit like wallpaper! Our aim was to showcase our elevated value range, but the creative taken up a notch.”

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Advertiser: KFC

Brand Manager: Hazell White

Post Production / VFX

Post Production Company: Electric Theatre Collective

Producer: Alasdair Patrick


Sound Company: 750mph

Sound Engineer: Sam Robson

Creative Agency

Creative Agency: Mother

Strategy: Mother

Production Company

Production Company: FRIEND TV

Director: ManVsMachine

Producer: Caroline Muhlich (Man Vs. Machine), Sarah Tognazzi (FRIEND TV)


Music Supervision: John Connon @ Mr Pape

Track: ‘I Win’ Lethal Bizzle feat Skepta


Editor: Ben Campbell

Edit Company: Cut & Run

Category: Convenience , Food

Genre: Animation , Music & Sound Design