KFC U.S. Announces Media Agency Review
KFC U.S. today announced that, as part of its regular resource due diligence, it has begun a review of agencies for the media planning and buying responsibilities of its general-market business in the United States. The search seeks to identify and select a world-class agency capable of deploying innovative media strategies while leveraging cost efficiencies and maximising return on investment.
KFC U.S. has hired Select Resources International (SRI), an agency-review consulting firm based in Los Angeles, to assist in the review. All inquiries about participation in the review should be referred to SRI at (310) 824-8999.
KFC U.S. plans to appoint its new media agency of record later this year. The scope of the assignment will include media planning and buying across all channels, including digital and social media.