Kevin Spacey Scouts For Talent In E*TRADE Spot

As part of their new omni-channel marketing campaign, E*TRADE hopes to welcome more sophisticated, savvy, self-directed investors, known as “Type E*.”

Last week, along with site takeovers and transit station dominations, Ogilvy introduced the campaign with “Epic Musical,” a :30 spot featuring everyday people singing and dancing around because they are Type E* and have found a place that they can call home. On Monday, we start a series of videos featuring our “Talent Scout,” Kevin Spacey, who identifies people in social situations who exemplify the characteristics of Type E*.