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Creative

Kevin Hart Works at a Philly Gym as Part of Mountain Dew's 'DEW Time Off' Campaign

Agency Golin aims to empower consumers' side projects

Kevin Hart Works at a Philly Gym as Part of Mountain Dew's 'DEW Time Off' Campaign

It’s no secret that many people have a side hustle but keeping up with them can be a challenge – but that’s where MTN DEW and this new campaign by Golin comes in.

The brand has launched its DEW Time Off campaign today, which features Kevin Hart surprising fans by doing their day jobs. 

D.T.O. is about empowering do-ers everywhere to do more of what they love by removing barriers that get in the way of pursuing their passions. To introduce D.T.O., MTN DEW enlisted the help of some famous friends, starting off with Hart, and, over the next month, All-Star NBA and racing talent. They each stepped in to give some passionate doers time off from their jobs to get out and do what they love. 

DEW sent Hart to a Philadelphia gym where he gave Daniel Jackson a hand with his day job, giving him more time to do what he loves. This is the first of three instructional videos about how D.T.O. can work. Stay tuned over the next month for the other installments. Director Rob 'Whitey' McConnaughy of JOJX helmed the films.



If you have a yearning for D.T.O., DEW wants to help. Head to Instagram or Twitter to tell MTN DEW how you would spend your D.T.O. Tag @MountainDew and #DTOSweepstakes for a chance to win $1,000 towards your passion. 
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Production Company

Production Company: JOJX

Director: Rob “Whitey” McConnaughy

Producer: Micah Ross

Post Production / VFX

Post Production Company: The Brooklyn Brothers

Editor: Scott Kosiorek

Creative Agency

Creative Agency: Golin

Chief Creative Officer: Caroline Dettman

Producer: Ilana Galang

Group Creative Director: Zach Schmitz

Associate Creative Director: Ananta Prayitno, Vincent Patton

Account Director: Genevieve Ascencio

Media Director: Jack Barbour

Client

Brand: Mountain Dew

Category: Carbonated Drinks , Soft Drinks

Genre: Comedy , Documentary , People