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Hires, Wins & Business

Karleen Smyth Appointed Senior Activation Director at Boys and Girls

Twigged Creative co-founder joins Dublin-based creative agency

Karleen Smyth Appointed Senior Activation Director at Boys and Girls

Boys and Girls, the international award-winning Dublin based creative agency ( that counts Three Mobile, Digicel, Dulux and most recently Ulster Bank amongst its clients, has announced the appointment of Karleen Smyth as Senior Activation Director, leading the experiential business unit. 
At Boys and Girls, Karleen will join one of Ireland’s most successful activation teams and will be responsible for providing top calibre service in the form of analysing, planning and creating compelling activation ideas and experiences that provide a competitive edge for client brands. As such, she will liaise closely with the Account Management, Creative, Digital, Production and Finance teams at Boys and Girls on a day-today basis.  
She is a co-founder of Twigged Creative, a boutique events agency that provided an ideal platform to showcase her skill at events and activations.
Previously, Karleen spent a number of years working with Lindsey Holmes Publicity (LHP) on a series of high profile projects and artists in the entertainment industry. While at LHP her accounts included Electric Picnic, Forbidden Fruit festival, Limerick City of Culture, RTE, and a long list of music gigs from Ennio Morricone to Leonard Cohen and Blur.