JWT Toronto Waves Goodbye To Sugar In New Splenda Campaign
Production company 1stAveMachine partnered with J. Walter Thompson Toronto and SPLENDA to create an integrated marketing campaign that waves goodbye to sugar and instead promotes a stevia-based, calorie-free alternative: SPLENDA Naturals Sweetener.
With the prevailing message that “Sweet ain’t enough anymore”, “Coffee” gives the pink slip to traditional sugar around the country in a funny and fitting office-like atmosphere.
You can check out the new video below:
Creative Agency: J.Walter Thompson Toronto
Creative Director: Laurent Abesdris
Art Director: Denise Cole
Production Company: 1stAveMachine
Executive Producer: Sam Penfield, Lisanne McDonald
Producer: Malu Rodriguez
Editor: Nicolas Rivas
Post Production / VFX
Colourist: Alejandro Armaleo
Sound Mix: Pirate Toronto
Category: Soft drinks , Water
Genre: Digital , PR , People