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JWT Toronto Waves Goodbye To Sugar In New Splenda Campaign

The playful new spot is directed by Becho Lo Bianco and Mariano Bergara

JWT Toronto Waves Goodbye To Sugar In New Splenda Campaign

Production company 1stAveMachine partnered with J. Walter Thompson Toronto and ​SPLENDA​ ​to create an integrated marketing campaign that waves goodbye to sugar and instead promotes a stevia-based, calorie-free alternative: SPLENDA Naturals Sweetener.

With the prevailing message that “Sweet ain’t enough anymore”, “Coffee”​ ​gives​​ the pink slip to traditional sugar around the country in a funny and fitting office-like atmosphere.

You can check out the new video below: 


Advertiser: Splenda

Creative Agency

Creative Agency: J.Walter Thompson Toronto

Creative Director: Laurent Abesdris

Art Director: Denise Cole

Production Company

Production Company: 1stAveMachine

Executive Producer: Sam Penfield, Lisanne McDonald

Producer: Malu Rodriguez


Editor: Nicolas Rivas

Post Production / VFX

Colourist: Alejandro Armaleo


Sound Mix: Pirate Toronto

Category: Soft drinks , Water

Genre: Digital , PR , People