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Creative

JWT London's When Flowers Aren't Enough Campaign is Utterly Treemendous

Satirical print campaign was drawn by The Time’s and Spectator’s political cartoonist Morten Mørland and aims to raise tree conservation awareness

JWT London's When Flowers Aren't Enough Campaign is Utterly Treemendous

Sometimes we can mess things up so badly with a friend or family, that a “sorry” with a big bunch of flowers just isn’t enough to make amends – e.g. when you realise your dog has eaten your neighbour’s cat….

J. Walter Thompson London has just launched a socially led campaign (that also branches out into print and outdoor) to illustrate those times when flowers aren’t enough, give a Woodland Trust tree instead.

The Woodland Trust is the UK’s largest woodland conservation charity. They do a treemendous amount of work to protect and plant trees, and restore ancient woodland for the benefit of wildlife and the local people. The campaign aims to build awareness around their work and the offer to give a tree as a gift, as only a few people know about their extraordinary work and these special gifts. 




The campaign consists of three core illustrated scenarios drawn by The Time’s and Spectator’s political cartoonist Morten Mørland - all three illustrations were drawn and coloured by hand.

Youu can buy your tree here: http://www.woodlandtrustshop.com/giveatree




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Client

Advertiser: Woodland Trust

Brand Manager: Stuart Dainton, Ask Kirkpatrick

Creative Agency

Creative Agency: J. Walter Thompson London

Executive Creative Director: Lucas Peon

Creative Producer: Laurie Carter

Illustrator: Morten Morland

Creatives: Paul Rizzello, Pipo Virgos, Fernando Barbella and Christiano Neves