JWT London Takes a Bite Out of the '50s with Ed's Easy Diner

J. Walter Thompson London reveals a new campaign for Ed’s Easy Diner, the much loved retro-American diner chain.

In an increasingly crowded market of premium burger restaurants, the new work exploits Ed’s key differentiator – the unique 1950s diner experience.

The creative shows 1950s icons, savagely mutilated with a Godzilla-style bite, to dramatise that dining at Ed’s is as much a feast for the senses as it is a feast for the taste buds.

David Masterman, Creative Director at J. Walter Thompson London, said: “We all love Ed’s and we wanted to celebrate how every burger is served with a sider order of the 50’s.”

Full page press executions and digital outdoor are being used to attract attention in the London area.