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Creative

JWT Atlanta & Pennzoil Blow Minds with This Impressive Airlift Drift

Famed stunt driver Rhys Millen heads to Cape Town for a high-flying stunt

JWT Atlanta & Pennzoil Blow Minds with This Impressive Airlift Drift

Pennzoil is further positioning its synthetics above all others in the category in its latest branded short film. Shot in the streets (and air) of Cape Town, South Africa, J. Walter Thompson Atlanta put famed stunt driver Rhys Millen behind the wheel of a 707 horsepower Dodge Challenger Hellcat to push the boundaries of performance and innovation.

The team traveled half way across the globe to find the ultimate cityscape and backdrop for the short film. Ozan Biron with The Embassy in Vancouver directed Millen navigating the gridded streets of Cape Town with precision, ultimately positioning himself on a platform where the Hellcat is lifted into the air and suspended by four helicopters, still drifting.


The spot is full of firsts for Pennzoil: a campaign led by an online film first rather than a more traditional TV-driven approach; shedding the advertising norms of its category by dropping claim-based language and product shots to show, not tell, the performance; and deliberately excluding music and VO from the film so consumers can hear the performance through the engine – targeting a visceral reaction – thanks to Charles Deenen at Sound Source.

Pennzoil Synthetics with PurePlus Technology is the modern synthetic of its category and the first innovation in motor oil in more than 40 years with motor oil made from natural gas instead of the traditional crude method.

“We hope to wake people up. To make them care and pay attention to motor oil. It really does matter. And we believe this is the best way to do it.”  – Jeremy Jones, Executive Creative Director, J. Walter Thompson Atlanta

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Client

Advertiser: Pennzoil

Creative Agency

Creative Agency: J. Walter Thompson Atlanta

Copywriter: John Huddleston

Art Director: Erin Fillingam

Producer: Daryll Merchant

Executive Creative Director: Jeremy Jones

Chief Creative Officer: Perry Fair

Group Creative Director: Dustin Tamilio

Senior Planner: James Robbins

Production Company

Production Company: The Embassy, Lemonade Films

Executive Producer: Trevor Cawood, Ted Herman

Director: Ozan Biron

DOP: Manoel Ferreira

Production Manager: Philip Fyfe

Production Service

Production Service Company: Uncle Morris Films

Offline

Editor: Ozan Biron

Edit Assistant: Brendan Woollard (Cycle Media)

Post Production / VFX

Post Production Company: Imagine Engine

Colourist: Dave Hussey @ Company 3

VFX Supervisor: Bernhard Kimbacher

Shoot Supervisor: Neil Impey

Music

Sound Design: Charles Deenen, Source Sound LA

Category: Automotive , Services

Genre: Stunts