The awards ceremony took place in New York last night, with only three Black Pencils being awarded this year
J. Walter Thompson’s Amsterdam’s ‘School for Justice
’ campaign for NGO Free a Girl has been awarded one of the industry’s highest accolades, the prestigious Black Pencil at D&AD Impact in the category Education. The School for Justice has a bold aim: to take underage girls in India out of prostitution and into prosecution - by educating them to become lawyers and prosecutors with the power to take legal action against the criminals that once owned them.
The awards ceremony took place in New York last night, with only three Black Pencils being awarded this year. McCann New York’s ‘Fearless Girl’ and McCann World Group India’s ‘The Immunity Charm’ won Black Pencils alongside J. Walter Thompson Amsterdam. The ‘School for Justice’ campaign also received a Wood Pencil for Humanitarian Aid.
Bas Korsten, Creative Partner, J. Walter Thompson Amsterdam:
“People sometimes laugh when we say that ideas can change the world. But the School for Justice in India - and the other winning work in the D&AD Impact Awards – is the living proof of this. We’re humbled and honoured to win a D&AD Black Pencil and to continue to have the opportunity to change lives through creativity.”
D&AD Impact seeks to identify and celebrate great, transformative, creative ideas that have had real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all. D&AD Awards are recognised globally as the ultimate in creative excellence.
More information on School for Justice
Client: Free a Girl
Agency: J. Walter Thompson Amsterdam
Music Agency: MassiveMusic
PR agency India: FleishmanHillard Mumbai