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Creative

Just Think What You Could Get Up To If You #COMMUTELESS

lbbonline.com, 2 months ago

The new campaign from The Brave New Now highlights how much time we waste on our commutes

Just Think What You Could Get Up To If You #COMMUTELESS

#COMMUTELESS is a global movement aiming to spark a cultural shift and change the way we work and live, by reducing unnecessary commuting.

The movement rebels against the corporate 9-5 working-from-the-office culture and believes that wasting precious time on travelling to work every single day is madness and not in sync with the digital era we live in today.

It’s a topical issue at the moment in The Netherlands - traffic problems are on the increase year-on-year and ultimately cost companies and the Dutch public who have to deal with the annoying problem every single working day.
 
If we all just commuted four days a week instead of five, it would have a dramatic effect on our health and happiness. The youthful campaign highlights the things travellers could be doing more of, if they weren’t commuting at the time – from loving, to living, to fucking.

Genre: Comedy , PR , Print