The studio will offer branding design solutions led by creative director of design, Nathalie Cusson
Juniper Park\TBWA, The Disruption Company, proudly launches their new design offering, Le Parc. Le Parc is a design studio which offers brands design solutions for the on-demand world. Inspired by global culture. Powered by Disruption.
The studio is backed by the creative resources and cultural tools of global agency Juniper Park\TBWA, and will work on its own independent clients for exclusively design-focused projects.
Le Parc was created to provide clients with a pure design-focused offering. It will provide on-demand solutions for corporate identity, commercial branding, packaging, editorial, websites, content, motion, and exhibition design. Part of the on-demand solution is a lean project team, simplified set timelines, and a set rate card for core tasks.
The new design studio will be led by creative director of design, Nathalie Cusson. Nathalie, who joined Juniper Park\TBWA in early 2019, is a multiplatform award-winning designer who has worked in various folds of communication including branding, advertising, film, animation, and branded content for iconic brands across North America.
“We’re excited to see Le Parc come to life at a time when there is an increasing need for design excellence,” says Nathalie. “For us, design is a transversal value and it infuses every point of communication. We look forward to showcasing our diverse body of work with our latest projects being showcased soon.”
Design has been at the core of Juniper Park\TBWA since its inception, and with the creation of Le Parc, the agency is once again taking steps towards addressing the constantly changing needs of 21st century businesses.
“We see design as an integral part of all branding,” says Jill Nykoliation, CEO at Juniper Park\TBWA. “By launching a pure design-focused offering in Le Parc, we’re providing brands with an additional avenue to engage our design excellence for their design-specific needs, be they robust or nimble projects.”
The team at Le Parc has developed disruptive design work for brands across North America, including cultural organizations (TSO), retailers (Major League Socks), and pharmaceutical companies (EPM Pharmaceutical’s launch of their synthetic cannabinoid IP platform), with more projects set to launch in the new year.
The studio takes the principles of graphic design and uses them as a blueprint to develop contemporary forms of communication, such as motion, animation, and interaction.