Julie Kang Named as New Managing Director of Serviceplan Korea

Previously titled Liquid Campaign, Julie Kang joined the company as a director in 2009 managing domestic relationships with IKEA, Absolut, BMW and several local brands. Kang was instrumental in developing strategy and creative-partner status with DOT resulting in numerous worldwide accolades and accommodations. Prior to Serviceplan, Kang served as Senior Account Manager at Interone, Digital Arm of BBDO Advertising and at Grape Communications managing campaigns for LG Electronics and Electrolux.

“With her unique blend of outstanding leadership, operational acumen and deep understanding of customers, Julie Kang has played a pivotal role in enhancing creative innovation and increasing brand awareness. This is a transformational opportunity for the company and we believe she is the right leader to grow Serviceplan Korea,” says Markus Noder, Managing Partner of Serviceplan International. “Appointing Julie Kang to the Managing Director chair strengthens our position as Korea's leading independent advertising agency and moves ahead our culture focused on glocalization (global localization), innovation and customer service.”

“Not only is it a great honor to be the first female Managing Director at Serviceplan Korea, I’m also privileged to be the first Korean Managing Director of this outstanding local team. I’m deeply committed to growing creative capacity and innovation to escape the traditional stereotypes associated with the advertising industry. We will continue to expand as a differentiated ad agency seeking new and cutting-edge digital capabilities while remaining steadfast in our ‘think global, act local’ ideals,” says Julie Kang.

Edmund Schaeffer, former Serviceplan Korea Managing Director who devoted himself in successfully establishing and led the Korean office with a record of strong growth will relocate to Europe and continue to seek ways for the Group’s expansion based on his professionalism and Asian expertise.

Most notably operating as the global creative agency for BMW, Serviceplan made waves in the global advertising community in 2016 sweeping awards circuits with its innovative campaign for DOT, a braille smart watch for the blind. Twenty-three awards in total including the Golden Lions at Cannes, CLIO Health’s Agency of the Year, and Grand Prix at LIA.