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Juan Cabral Sparks Human Ingenuity in an Epic Journey Through Time for Apple

lbbonline.com, 1 week, 4 days ago

MJZ's Cabral directs fantastically explosive 'Bulbs' spot for the launch of the new MacBook Pro

Juan Cabral Sparks Human Ingenuity in an Epic Journey Through Time for Apple

MJZ's Juan Cabral has directed this beautiful new spot for the launch of Apple's new MacBook Pro.

Taking us through time - from the invention of the wheel to the first colour TV - we watch thousands of light bulbs exploding one after the other, set to the tune of the William Tell Overture.