Journey Through Coldplay's Gorgeously Animated Interactive Promo
Coldplay have today premiered the groundbreaking new video for Ink, the fourth single to be taken from their worldwide Number One album, Ghost Stories. The video is available to experience at www.coldplay.com/ink now.
The video was conceived and directed by Blind, an animation collective represented by www.hotspurandargyle.co.uk
Fans can plot their own storyline through the interactive, animated tale about a lost traveller who journeys to the edges of the world in search of his lost love.
Viewers can make real-time choices throughout the video, altering its outcome - with more than 300 possible journeys available.
The release of Ink coincides with the 24 November release of the band’s new concert film and live album, Ghost Stories Live 2014.
Animation Directors: BLIND
Creative Director Matthew Encina
Executive Producer Tobin Kirk
Head of Production Amy Knerl
Producer Scott Rothstein
Art Director/Designer Paul Kim
2D Animator John Robson, Daniel Zhang, Wu Hyun Lew, Lawrence Wyatt, Henry Pak,
2D Animator/Designer Evan Viera
Cel Animator/2d Animator Oliver Wee
Cel Animator Jahmad Rollins, Dylan Spears
Character Animator Rachel Yonda
Designer Elle Michalka
Character Designer Bambinomonkey
UX Designer Nicole Johnson
Editor Stewart Schuster, Andrew Truong
Storyboard Artist Janet Chan
Production Coordinator Jon Chavez
Interactive Digital Media Consultant Interlude
Design Intern Daniel Kim, Jenny Chui, Hana Yean, Erika Bird
Category: Music video , Short films