Journey Through Coldplay's Gorgeously Animated Interactive Promo

Coldplay have today premiered the groundbreaking new video for Ink, the fourth single to be taken from their worldwide Number One album, Ghost Stories. The video is available to experience at www.coldplay.com/ink now.

The video was conceived and directed by Blind, an animation collective represented by www.hotspurandargyle.co.uk

Fans can plot their own storyline through the interactive, animated tale about a lost traveller who journeys to the edges of the world in search of his lost love.

Viewers can make real-time choices throughout the video, altering its outcome - with more than 300 possible journeys available.

The release of Ink coincides with the 24 November release of the band’s new concert film and live album, Ghost Stories Live 2014.

Credits 

Animation Directors: BLIND

Creative Director ­ Matthew Encina

Executive Producer ­ Tobin Kirk

Head of Production ­ Amy Knerl

Producer ­ Scott Rothstein

Art Director/Designer ­ Paul Kim

2D Animator ­ John Robson, Daniel Zhang, Wu Hyun Lew, Lawrence Wyatt, Henry Pak, 

2D Animator/Designer ­ Evan Viera

Cel Animator/2d Animator ­ Oliver Wee

Cel Animator ­ Jahmad Rollins, Dylan Spears

Character Animator ­ Rachel Yonda

Designer ­ Elle Michalka

Character Designer ­ Bambinomonkey

UX Designer ­ Nicole Johnson

Editor ­ Stewart Schuster, Andrew Truong

Storyboard Artist ­ Janet Chan

Production Coordinator ­ Jon Chavez

Interactive Digital Media Consultant ­ Interlude

Design Intern ­ Daniel Kim, Jenny Chui, Hana Yean, Erika Bird