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Jordy x JME Tell Story of a ‘Wonderkid’ in Monochromatic Music Video

06/03/2024
Creative Production Studio
London, UK
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Untold Studios’ Charlie Sarsfield directs the promo, known for previous collaborations with the likes of Stormzy and Kojey Radical

Charlie Sarsfield at Untold Studios creates a slick, monochromatic visual for rising UK rapper Jordy's recent collaboration with grime veteran and trailblazer JME, 'Wonderkid'. 

The hotly anticipated promo - which also stars Jordy’s younger brother - flitters between both artists as they deliver cold, calculated, and cutting verses. Charlie plays with perspective, as clever framing and content on retro TVs create visual intrigue in the background.

Artist Jordy explains, "Wonderkid is a term to describe excellence in a given discipline that you would usually find in someone older and more experienced. I first got the word from ‘Football Manager’ (if you know, you know). When I thought about who should feature on it, it had to be someone who has been exceptionally talented from young. So I hit up JME - one of my favourites ever. I’m very grateful that he said yes. Also shout out to my little brother who appears in the video. You did good.”

Director Charlie Sarsfield adds, "The visual is all about perspective. I wanted to create a visually intriguing backdrop to stage the performance of Jordy and JME, causing the viewer to question what was and wasn’t really there. We tried out some experimental techniques on set to create the subtle illusions you see and both artists were a joy to work with throughout. Very glad to be a part of this one.”

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