Jodie Stranger on the World Media Awards
Jodie Stranger is CEO UK Group and President Global Clients EMEA at Starcom, Publicis Media where she is responsible for leading the Starcom business across the EMEA region, building a connected international and domestic Starcom powerhouse in the UK, driving international clients based across the region and strengthening the reputation of the business. She is also a Co-Head Judge for the World Media Awards which are now open for entries UNTIL 1ST FEBRUARY 2018. You can enter here. Here are her thoughts and advice to potential entrants on what makes for great cross-border, content-driven advertising campaigns and a little bit of insight into what makes her tick.
On Content:
LBB> Why should agencies/advertisers enter the World Media Awards?
Recognition for the complexity involved in developing and executing brilliant work across multiple regions.
LBB> What are you hoping for most when you judge the awards?
As always, discovering that ‘Oh I wish we had done that’ work, as well as inspiration on how to wade through the plethora of opportunities marketeers and agencies have open to them today.
LBB> What is the role of the media agency in content-driven advertising?
Listening to audience signals and operating agile team frameworks and processes to leverage these.
LBB> Podcasts are having a ‘golden moment’ in content-driven advertising. What’s driving their ascendance?
Me time in a world of screen saturation, as well as great content.
LBB> What three pieces of advice would you give a brand about to embark on a branded content campaign that needs to work across multiple countries/regions?
Do not compromise and sink to the lowest common demoninator, be relevant to all of your audiences as best you can, leverage technology to enable solutions which are most relevant and personal.
LBB> What do you need to look for in your media partner(s) when planning an international content-driven advertising campaign?
Flexibility, unique audience insights and creativity
On Jodie:
LBB> Your dream holiday destination?
Maldives
LBB> Your favourite band/artist?
Ed Sheeran
LBB> Your favourite TV series?
Suits
LBB> Your favourite restaurant or bar?
Café Sydney, in Australia
LBB> Your favourite drink?
Champagne
LBB> Your guilty pleasure?
Chocolate
