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Jeff Bridges Gets a Christmas Gift in New Ugg Spot from Camp + King

Biscuit Filmworks' Jeff Low directs comedic new spot for the holiday season

Jeff Bridges Gets a Christmas Gift in New Ugg Spot from Camp + King

Camp +King, the agency that created the Do Nothing Zone for UGG men’s line, has launched a holiday spot in the series featuring actor Jeff Bridges.

The 30-second spot shows Bridges in a cosy living room, replete with fireplace and a beautifully decorated Christmas tree. As Bridges puts the finishing touches on a wrapped box, he adds it to the pile. Suddenly, the tree shakes and hands a gift to Bridges as a subtitle appears on screen: “Hey Jeff, I got you a present.”

Inside the box is a pair of plush Ugg men’s slippers. “Oh,” Bridges says, impressed. “Thank you, man, uh, tree.” He plucks the slippers from the box and smells their newness. 

Another subtitle appears as the tree says, “I’m too close to the fireplace,” to the oblivious Bridges.

The spot is rolling out through December 10 in online video—pre-roll and native—on YouTube, Nativo, Trueview, Sharethrough, Millennial Media, Yahoo and AT&T RedZone.  

“Viewers familiar with the Do Nothing zone know that it’s a place where drones wait on your every need, and Jeff Bridges has serenaded Patriots Quarterback Tom Brady to the tune of Buffalo Girls,” said Roger Camp, CCO of Camp + King. “This latest spot is a reminder to shoppers that a pair of warm UGG slippers are a perfect gift this holiday season.”   

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Creative Agency

Creative Agency: Camp + King

Copywriter: Jesse Dillow

Art Director: Rikesh Lal

Brand Director: Emily Dillow

Brand Manager: Kelsey Towbis

Strategy Director: Carlisle Hensley

CEO: Roger Camp, Jamie King

Head of Content Production: Stacy McClain

Production Company

Production Company: Biscuit Filmworks

Executive Producer: Holly Vega

Director: Jeff Low

DOP: Damian Acevedo

Producer: Adrianne McCurrach

Head of Production: Rachel Glaub & Mercedes Allen Sarria

Production Designer: Stephen Sumney

Managing Director: Shawn Lacy


Editor: Jim Hutchins - HutchCo Technologies

Executive Producer: Jane Hutchins - HutchCo Technologies

Post Production / VFX

Colourist: Sean Coleman - Company 3

Visual Effects: Austin Hickman-Fain - Finishing Line


Sound Design: Joaby Deal - One Union Recording

Category: Clothing/fashion , Shoes

Genre: Comedy