Jason Denham Unveils The Truth of Jeanmaking in New Short

Director Hugo Keijzer continues his creative partnership with Denham Jeans in his latest film.

The short documentary follows jeanmaker Jason Denham who has dedicated his life to crafting the perfect jeans. Like a Michelin-star chef he hand-picks his ingredients, harnesses groundbreaking techniques and minutely studies tradition - but most of all obsesses over the tiniest of details. In the film Denham, for the first time ever, shares some of his best kept secrets.

Keijezer previously directed Denham’s ‘Explicit Remake Series’ in which the denim brand re-imagined cinematic classics transforming them into sharp contemporary parables.