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Creative in association withGear Seven
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Jack Whiteley Takes Spring King on a Date In Retro New Music Video

16/11/2016
Production Company
London, United Kingdom
80
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The unique video is set in the world of an early-90s Eastern European Dating show

Jack Whiteley’s latest video for Spring King’s ‘City’ is the second part in his two-part series for the band, spanning both the ‘Detroit’ and ‘City’ singles and set in the world of an early-90s, Eastern European dating show.

In the concluding part of Euro Lover, we follow last week’s winners Bartek and Penelopete on their trip to Detroit City’s Dreamland Pleasure Park. Was it love at first sight or hate at last light for our lucky winners?

Hosted by cult Greek television star Konstantinos Nestoridis and starring the band as the contestants, ‘City’ is at once a 90s TV nostalgia trip, a Brexit backlash and a coming of age, gender identity drama that asks the question: How deep is Euro love?

Jack comments, ‘I was drawn to the concept of doing a two-part music video as I could shoot across the two singles making more time for story and character development. Doing a Blind Date-style take-off allowed us to divide the story neatly into two, finishing the first video with the awkward reveal moment and picking up the following week to find out how their holiday went. I’ve always loved car-crash TV and this genre and format allowed me to indulge in that in a clever and engaging way. I’m very fond of the characters we’ve created, who are based on the bands’ personalities, as I have known them all personally for some time. Hopefully, we’ll get to do a part three or a spin-off at some point as I feel like we’re only just starting to see a glimpse of the real Penelopete!’

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