J. Walter Thompson London Shows How Little Things Can Make a Big Difference in Latest HSBC Ad
J. Walter Thompson London, 1 year ago
J. Walter Thompson London has created a touching, feel-good ad for HSBC celebrating how little things can make a big difference. Demonstrating the small but powerful features of HSBC’s digital current accounts such as Fast Balance and Touch ID.
Called “super rare” the TVC tells the story of a football obsessed young girl who is desperately trying to find the last sticker in her football sticker collection – the wonderfully haired Zumo. After falling foul of a mean boy, bad luck and extortionate sell-on costs her mum gives her the surprise of her life – making her the envy of the playground.
The OOH, DOOH and Print uses the highly distinctive and extremely popular #combophotos by Stephen Mcmennamy to deliver the Big Little Things strategy in modern interesting way.
The 60-second version broke on Sunday 21st with the 30-second cut breaking tonight.
Russell Ramsey, Executive Creative Director, J. Walter Thompson London, said: “Little things really can make all the difference sometimes – especially if it’s important to someone who’s important to you. This work really emphasises how big an effect doing something little can have.”
Creative Agency
Creative Director: Chas Bayfield, Dave Jenner
Assistant Producer: Alice Gordon-Clark
Executive Creative Director: Russell Ramsey
Agency Production: Charlotte Jude
Account Management: David Clyde, Patrick Netherton, Sophie Christiansen, Eloise Liddell
Music and Sound
Music Supervision: Jake Buckley
Music Production: Sizzer Amsterdam
Production Company
Production Company: The Sweet Shop
Producer: Ray Leakey
Director: Louis Sutherland
DOP: Florian Hoffmeister
Category: Banking , Finance/insurance
Genre: PR