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J. Walter Thompson London Shows How Little Things Can Make a Big Difference in Latest HSBC Ad

The ad, named "Super Rare", tells the story of a young girl trying to complete her football sticker album.

J. Walter Thompson London Shows How Little Things Can Make a Big Difference in Latest HSBC Ad

J. Walter Thompson London has created a touching, feel-good ad for HSBC celebrating how little things can make a big difference. Demonstrating the small but powerful features of HSBC’s digital current accounts such as Fast Balance and Touch ID. 

Called “super rare” the TVC tells the story of a football obsessed young girl who is desperately trying to find the last sticker in her football sticker collection – the wonderfully haired Zumo. After falling foul of a mean boy, bad luck and extortionate sell-on costs her mum gives her the surprise of her life – making her the envy of the playground.  

The OOH, DOOH and Print uses the highly distinctive and extremely popular #combophotos by Stephen Mcmennamy to deliver the Big Little Things strategy in modern interesting way. 

The 60-second version broke on Sunday 21st with the 30-second cut breaking tonight. 

Russell Ramsey, Executive Creative Director, J. Walter Thompson London, said: “Little things really can make all the difference sometimes – especially if it’s important to someone who’s important to you. This work really emphasises how big an effect doing something little can have.” 

Creative Agency

Creative Director: Chas Bayfield, Dave Jenner

Executive Creative Director: Russell Ramsey

Assistant Producer: Alice Gordon-Clark

Agency Production: Charlotte Jude

Account Management: David Clyde, Patrick Netherton, Sophie Christiansen, Eloise Liddell

Production Company

Production Company: The Sweet Shop

Director: Louis Sutherland

DOP: Florian Hoffmeister

Producer: Ray Leakey


Music Supervision: Jake Buckley

Music Production: Sizzer Amsterdam

Category: Banking , Finance/insurance

Genre: PR