It's Witching Hour in Skittles' First Halloween Spot in Over Five Years

With Halloween right around the corner, Skittles is debuting its first Halloween spot in over five years. The brand has used its iconic 'Taste the Rainbow' tagline to flip the script on over 50 stories, and this ad is no different.

The ad created by DDB Chicago in partnership with Smuggler takes a familiar Halloween fairy tale and gives it a twist. The story spotlights a witch who lures a teen into her house with the promise of Skittles. Her plan is foiled after the teen is so annoying that she ends up begging him to leave the house.

“In typical Skittles fashion, we took an iconic Halloween story - a witch using candy to lure teens - and flipped it on its head, ultimately turning the evil villain into the hapless victim,” said Nathaniel Lawlor, creative director, DDB Chicago.