A skillet is something almost all of us own, but some of us rarely ever use it these days. This campaign stands to remind you of Velveeta Cheesy Skillets. It’s what your skillet is for!
The campaign launched with two broadcast spots, "Harold" (:30) and "Margaret" (:30). Until right now, people like Harold and Margaret have had their skillets for their entire adult lives without ever realizing their skillets are for Velveeta Cheesy Skillets. And if something sounds familiar, it's because Wieden+Kennedy Portland brought back the Blacksmith character for the voiceover.
Credits
CLIENT Velveeta
PROJECT NAME Velveeta Cheesy Skillets
Agency: W+K PORTLAND
Creative Directors Karl Lieberman / Eric Baldwin
Digital Director Pierre Wendling
Copywriter Heather Ryder / Darcie Burrell
Art Director Matthew Carroll
Interactive Producer Ryan Adams
Event Producer Victoria Semarjian
Account Team Ken Smith / Rachel Parker / Danica Jones / Sarah Augustine
Media Director Alex Dobson
Head of Broadcast Ben Grylewicz
Broadcast Shelley Eisner / Nicole Kaptur / Yamaris Leon
Art Production Stacie Balzer / Eugenie Frerichs / Denise Hanggi / Rainier Goubault
Project Manager Megan Nugent
Studio Manager Anna Gatewood
Studio Artist Leslie Warra / Thomas Bradley
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Business Affairs Amber Lavender / Anna Beth Nagel / Pam Atkinson
Content Services Zoe Hoetze / Anders Lund
PRODUCTION COMPANY INFO
Production Company Smith & Jones Films
Director Ulf Johansson
Executive Producer Philippa Smith
Executive Assistant Tori King
Line Producer Justine Madero
Post-Production Company (Editorial) Spot Welders
Editor Spot Welders
Editor Haines Hall
Producers Carolina Wallace / Lisa English
VFX A52
Executive Producer Megan Meloth
Producer Meredith Cherniack