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'It's What Your Skillet is For', 4 years, 2 months ago

Wieden+Kennedy Portland ads for Velveeta Cheesy Skillets

'It's What Your Skillet is For'

A skillet is something almost all of us own, but some of us rarely ever use it these days.  This campaign stands to remind you of Velveeta Cheesy Skillets. It’s what your skillet is for!

The campaign launched with two broadcast spots, "Harold" (:30) and "Margaret" (:30). Until right now, people like Harold and Margaret have had their skillets for their entire adult lives without ever realizing their skillets are for Velveeta Cheesy Skillets. And if something sounds familiar, it's because Wieden+Kennedy Portland brought back the Blacksmith character for the voiceover. 


CLIENT Velveeta

PROJECT NAME Velveeta Cheesy Skillets


Creative Directors Karl Lieberman / Eric Baldwin

Digital Director Pierre Wendling

Copywriter Heather Ryder / Darcie Burrell

Art Director Matthew Carroll

Interactive Producer Ryan Adams

Event Producer Victoria Semarjian

Account Team Ken Smith / Rachel Parker / Danica Jones / Sarah Augustine 

Media Director Alex Dobson

Head of Broadcast Ben Grylewicz

Broadcast Shelley Eisner / Nicole Kaptur / Yamaris Leon

Art Production Stacie Balzer / Eugenie Frerichs / Denise Hanggi / Rainier Goubault

Project Manager Megan Nugent

Studio Manager Anna Gatewood

Studio Artist Leslie Warra / Thomas Bradley

Executive Creative Directors Mark Fitzloff / Susan Hoffman

Business Affairs Amber Lavender / Anna Beth Nagel / Pam Atkinson

Content Services Zoe Hoetze / Anders Lund


Production Company Smith & Jones Films

Director Ulf Johansson

Executive Producer Philippa Smith

Executive Assistant Tori King

Line Producer Justine Madero

Post-Production Company (Editorial) Spot Welders

Editor Spot Welders

Editor Haines Hall

Producers Carolina Wallace / Lisa English


Executive Producer Megan Meloth

Producer Meredith Cherniack

Category: Food , Rice and pasta

Genre: Comedy