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'It's Cricket Season, Not Christmas Season' Claims XXXX Gold in Latest Campaign

The TVC was created by Host/Havas and follows on from the launch of the tech enabled Goldie at the start of The Ashes

'It's Cricket Season, Not Christmas Season' Claims XXXX Gold in Latest Campaign

Australian beer brand XXXX GOLD launches its version of the classic Christmas spot with the latest instalment as the official beer of the Australian Cricket team.

XXXX GOLD is looking to bring a little cricket cheer to everyone this summer. Given it's December the country has already seen it's fair share of Christmas ads so XXXX GOLD thought it was time to remind everyone about what's really important, the Cricket. Sure Christmas is a bit of fun but it's all over too quickly and we're about taking in the gold over a long, hot, Australian summer. So with the Aussies already up two zip, we agree with Andy Williams, it truly is the most wonderful time of the year.

XXXX_GOLD_2 (1).jpgSays Darren Spiller, chief creative officer Host/Havas: "No summer campaign would be complete without a big, cuddly Christmas ad. But this year we left that to everyone else and in the true beer advertising spirit we decided to hijack Christmas instead."

Says Richard Knight, marketing manager, XXXX GOLD: "We wanted to celebrate our role as the official beer of the Australian Cricket team the only way we know how. Off the back of the Goldie and all the work we're doing at ground over The Ashes, this spot feels like the perfect extension of our campaign to remind people that cricket season is best spent with friends and family, XXXX Gold in hand."

The spot was released online today and will appear during the Perth Test broadcast and throughout the rest of Summer on Channel 9.
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Advertiser: Lion/XXXX GOLD

Brand Director: Jack Mesley

Marketing Manager: Richard Knight, Rob Vercoe

Brand Manager: Chris Allan, Christina Reid

Creative Agency

Creative Agency: Host/Havas

Chief Creative Officer: Darren Spiller

Group Account Director: Anthony Moore

Senior Art Director: Jack Delmonte

Senior Copywriter: Hadleigh Sinclair

Planning Director: Kent Pearson

Chief Strategy Officer: Olly Taylor

Media Agency

Media Agency: UM

Production Company

Production Company: Revolver/Will O'Rourke

Executive Producer: Pip Smart

Director: Trevor Clarence

DOP: Crighton Bone

Producer: Alex Kember