ITN and Getty Images Announce Exclusive Global Distribution Partnership
ITN, the UK’s leading supplier of independent broadcast news has agreed a multi-year partnership with Getty Images, a world leader in visual communication, to license and distribute its award-winning news archive around the world from mid-2017. The distribution agreement will see over one million clips spanning more than 60 years of iconic news footage reach an even larger audience through Getty Images’ industry-leading global platform and expert international sales team servicing millions of buyers in nearly 200 countries.
The clear global leader in video licensing, Getty Images will create specific ITN collections to house the prestigious archive, which consists of 400,000 digitised and ready-to-license video clips and over 600,000 clips which will be text searchable from gettyimages.com and supplied on demand via an offline workflow. The collection will be updated daily, with agenda-setting news footage made available to Getty Images’ international customer base from 24 hours after it was first aired.
ITN boasts the world’s first fully digitised news archive dating back to its very first broadcast in 1955 and is recognised globally for its journalistic excellence. ITN’s cameras have captured some of history’s most unforgettable moments ranging from the fall of the Berlin Wall and the release of Nelson Mandela to the aftermath of the Asian tsunami.
Andy Williams, Managing Director of Digital Content Services, ITN said: “ITN’s archive represents the very best in journalism and this partnership will ensure that we are best-placed to grow our sales internationally and across a broad range of market sectors. Getty Images has the scale, expertise and distribution footprint to ensure ITN’s video archive reaches the widest possible audience and we look forward to a successful partnership.”
Craig Peters, Chief Operating Officer, Getty Images said: “Getty Images is proud to represent ITN’s archive and the rich journalist heritage it encompasses. We are a global industry leader in content licensing and have a proven track record of leadership, growth and innovation in this business. Getty Images is committed to growing and expanding ITN’s video archive business and we look forward to giving customers around the world unprecedented access to this incredible content.”
The ITN archive will be available on gettyimages.com from summer 2017. In the interim, customers can continue to license ITN archive material directly from the ITN Source website.
Third party representation deals through ITN Source will also come to an end by mid-2017 and once all content is transitioned the ITN Source platform will close.
ITN will continue to syndicate on-the-day news footage to international broadcasters and to create daily video news feeds for digital publishers. ITNedu, which creates bespoke digital content for education publishers, will remain as part of ITN Productions’ Digital Content Services business.
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