IsoWhey Encourages Aussies to Find a Real Healthy Way to Lose Weight
Weight loss management brand, IsoWhey, part of the BioCeuticals and the Blackmores Group, has launched a summer campaign via WiTH Collective, offering a healthy alternative to fad diets for Aussies looking to lose weight.
The full campaign launches on 21st November, with TV, online, in-store and social media.
Says Nathan Cheong, managing director, BioCeuticals: "With 30% less sugar than competitors, IsoWhey offers a healthy way to sustain weight loss. It's a real alternative. While the rest of the industry champions the 'before and after' shot, our latest IsoWhey campaign focuses on what happens in between, when the vast majority of fad diets don't provide the proper nutrition for a busy life. It's why diets fail. By contrast, IsoWhey Weight Management is about staying strong with the right nutrition to get the most out of every day, and reaching your weight loss goals at the same time."
WATCH THE SPOT
Says Simon Fowler and Nicole Hetherington, the creative leads on the campaign, WiTH: "The more we looked into it, the world of fad diets is ripe for ridicule. It actually made us angry that some of these diets were set out as legitimate alternatives to healthy weight loss. So our film focuses on some of the more ridiculous. And yes, the Tissue Diet is actually a thing."
WiTH Collective teamed up with the remarkable team at Revolver including director, Sarah Bishop.
Says Fowler and Hetherington: "Working with Sarah was fantastic. She got it straight away and added real comedic flair to the structure of the films. An awesome talent."
BioCeuticals Managing Director: Nathan Cheong
BioCeuticals Head of Marketing: Arina Pogossian
BioCeuticals Marketing Manager, Weight & Sports: Nicolie Jarvis
BioCeuticals Brand Manager, Weight & Sports: Carlotta Trabattoni
Agency: WiTH Collective
CEO: Justin Hind
CCO: Steve Coll
Associate Creative Directors: Nicole Hetherington & Simon Fowler
Business Director: Josh Sandford
Strategy Director: Anthony Lockhart
Senior Account Manager: Serena Peddle
Senior Content Producer: Claire Seffrin
Production Company: Revolver
Director: Sarah Bishop
Executive Producer: Pip Smart
DOP: Andy Commis
Editor: Bernard Garry
Post Production: The Editors
Music Composition: Johnny Green, Rumble Studios
Sound Design: Anthony Aston, Rumble Studios