Isobar US Brings on New VP to Head Up GM Business

Global digital marketing agency, Isobar, announced today the promotion of Claudio de Souza, to VP at Isobar US. Effective immediately, Souza will join the management team of the US agency and work to develop global accounts, reporting directly to co-CEOs Geoff Cubitt and Jeff Maling.  Claudio previously served as VP of Business & Operations at Isobar Brazil for the past 15 years. Souza will lead the Isobar US GM business and sit in the Detroit office. Isobar US GM account director, Ken Zendel, will report into Souza, and will be responsible for day-to-day responsibilities, while Souza will focus on bigger picture initiatives, such as driving digital innovation, among other things.

An experienced and renowned professional with over 20 years of experience in advertising, Claudio de Souza has extensive innovation and technology expertise coupled with strong leadership experience he garnered throughout his tenure. He was responsible for managing digital advertising for some of the leading brands in a variety of industries such as FCA – Fiat Chrysler Automobiles, P&G, TIM - Telecom Italia Mobile, and Alpargatas.

Over the past fifteen years Souza headed successful operations for the agency in the cities of Belo Horizonte and Rio de Janeiro at Isobar Brazil. He also led the management of iconic projects that combined creativity and technology to create unique experiences, such as, FIAT Mio and FIAT Live Store, the only initiative in Latin America to be awarded with the Innovation Cannes Lion.

Jim Butler, President Isobar US, said: “Claudio will be a great asset to business development at our agency. His experience in managing huge projects that combine innovation and efficiency to brands make Isobar US even more valuable for the clients.”

Claudio de Souza, VP at Isobar US, said: “I’m looking forward to joining the US team and having a chance to work with such a premiere brand.  The opportunity in the US market excites me and I’m thrilled to continue to be part of such an innovative team.” 

Abel Reis, CEO Isobar Latam and Dentsu Aegis Network Brazil, said: “This movement reflects the liquid talent concept that the company encourages. Besides it’s a very rich cultural exchange, that’s fully aligned to Isobar’s belief that diverse views and backgrounds are essential for our businesses, diversity creates innovation.”