Isobar Poland Transforms Prison Tattoos Into Beautiful Works of Art
Isobar has launched a short film documenting the results of the Freedom Tattoos project.
The Freedom Tattoos project is handled on behalf of Pedagogium, The College of Social Sciences, by Isobar Poland. The project’s goal is to transform crude, hideous amateur tattoos made in prisons and juvenile detention centers into professional, socially well-perceived artistic tattoos.
Transforming old tattoos enables juvenile delinquents and ex-convicts to start all over again with their lives without a stigma to constantly remind them of the mistakes they made in the past. The cover tattoos are designed and applied by qualified professionals using adequate tools and methods, and are not only of exceptional high quality, but are also placed in such a way that they fully replace the old, unwanted tattoos.
Creative Agency: Isobar Poland
Category: Corporate and social , Social