iSelect Urges Aussies to Review Their Health Cover in New Campaign
Following the successful launch of its 'Always Get it Right' platform in April this year, iSelect has released a series of commercials focusing on its expertise in health insurance, via Leo Burnett Melbourne.
The spots aim to combat the set-and-forget mentality that most policy holders have towards their private health insurance, by encouraging them to review their cover more regularly, particularly as their lifestyle and circumstances change. To help make this review process easier for customers, iSelect and Leo Burnett created the iSelect Health Cover Check-up.
A simple online quiz or over-the-phone chat, the iSelect Health Cover Check-up is just another example of how iSelect helps customers always get it right. It can allow customers to find out whether their existing health insurance policy is still the right fit for their current health needs and life stage. If it turns out it's not, they can opt to have an iSelect health insurance expert switch them over.
Says Kirsten Craven, Head of Brand and Campaign Management for iSelect: "Every policy needs a check-up from time to time, just like a person does, to make sure it's still in good health. Many people aren't covered for things they need or they're unknowingly paying for things they don't use. The iSelect Health Cover Check-up is a really simple way to assess whether your cover is still right for your lifestyle."
The first spot in the series, which has already been on air for several weeks, shows what happens when an elderly couple finds out they're still paying for pregnancy cover, long after their baby-making days are over. The second spot, which aired last night, shows an irrationally overprotective mum making sure her colossal 9-year old son is fully covered now that he's taken up rugby. A third and final spot will be released in the coming months.
Says Michelle Walsh, Creative Director, Leo Burnett Melbourne: "Sorting out your private health insurance is about as enjoyable as watching grass grow and ads about the subject matter generally aren't much better. So our goal with these spots was to make health insurance entertaining while still delivering an important message about the need to check your cover whenever your circumstances change."
The television spots are being supported by outdoor, radio, digital and social media activity.
Senior Manager Marketing: Emily Hayden
Assistant Marketing Manager: Gabby Williamson
Chief Executive Officer: Scott Wilson
Head of Brand & Communications: Kirsten Craven
Chief Marketing Officer: Geraldine Davys
Creative Agency: Leo Burnett Melbourne
Creative Director: Michelle Walsh
Chief Creative Officer: Jason Williams
Group Account Director: Kate Silver
CEO: Melinda Geertz
Account Executive: Marlo Wilson
Director of Integrated Production: Ilona Janashvili
Senior Art Director: Mike Fritz
Senior Producer: Eliza Malone
Account Manager: Jacquelyn Whelan
Production Company: Finch
Executive Producer: Corey Esse
Director: Nick Ball
DOP: Lachlan Milne
Producer: Kate Merrin
Post Production / VFX
Colourist: Marty Greer
Sound Engineer: Sam Hopgood, Sound Lounge
VFX Producer: Eugene Richards, The Refinery