Is This The World's Most Luxurious Bed?
Nusasiri is a premium property brand name that emphasises each resident’s health, but only a few people are aware of this.
Bangkok-based agency CJ WORX created a story revolving around the most luxurious bed in the world, which comprises of the most extravagant materials, including gigantic rubies and a golden lion head. Moreover, the bed also has many functions such as hidden cane storage, an adjustable mattress, and an emergency IV line. This bed was made to remind people to take care of their health and think about what is truly important for them: money or health.
Creative Agency: CJ Worx
Copywriter: Supachai Pakdeesrisakda
Art Director: Perawich Charoenphan
Managing Director: Saharath Sawadatikom
Strategy Director: Jipattikal Panikbutr
Account Executive: Natawan Panachuenvongsakul
Digital Planner: Aumpika Pusakaiw
Creative director: Teeravit Kimsatra
Category: Estate agents , Retail and restaurants