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Creative

Is This The World's Most Luxurious Bed?

lbbonline.com, 1 year, 2 months ago

Nusasiri and agency CJ WORX question what's more important: health or wealth?

Is This The World's Most Luxurious Bed?

Nusasiri is a premium property brand name that emphasises each resident’s health, but only a few people are aware of this. 

Bangkok-based agency CJ WORX created a story revolving around the most luxurious bed in the world, which comprises of the most extravagant materials, including gigantic rubies and a golden lion head. Moreover, the bed also has many functions such as hidden cane storage, an adjustable mattress, and an emergency IV line. This bed was made to remind people to take care of their health and think about what is truly important for them: money or health.  

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Creative Agency

Creative Agency: CJ Worx

Copywriter: Supachai Pakdeesrisakda

Art Director: Perawich Charoenphan

Managing Director: Saharath Sawadatikom

Strategy Director: Jipattikal Panikbutr

Account Executive: Natawan Panachuenvongsakul

Digital Planner: Aumpika Pusakaiw

Creative director: Teeravit Kimsatra

Category: Estate agents , Retail and restaurants

Genre: Apps