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Creative

Is This the Ultimate Beer Shed?

lbbonline.com, 1 month, 3 weeks ago

Joint and Badger create a 'Swiss Army shed' that transforms into a garden pub for new Unilad content series

Is This the Ultimate Beer Shed?

Joint is launching the latest instalment of ‘Ultimate Beer Sheds’, a content series for Badger that partners with Unilad to showcase the ‘ultimate beer shed’ created for lucky Badger fans.


Celebrating the British love affair with the garden shed, the campaign brings together one of the oldest beer brands with one of the newest (and largest) publishers and is designed to showcase Badger’s commitment to making ‘beer time’ better.

 

The latest instalment seems like a standard shed at first but then it unfolds like a penknife and transforms into a space for the ideal BBQ experience. And just like a penknife, can fold backup to its closed state as a normal looking garden shed.

 

It features a state of the art BBQ, tool racks, spice drawers, a fold down prep area and two beer fridges packed with Badger.  There’s even a hidden garden games box and dart board. Then when it’s time to eat there’s a pull out seating area with an automatic awning, perfect for British summers.

 


Featuring YouTube star and chef DJ BBQ the campaign uses an influencer strategy designed to appeal to the interest areas relating to each shed.

 

This latest episode builds on the success of the first in the Ultimate Beer Shed series - an ultimate rugby shed- that was launched in June featuring former England rugby star David Flatman.

 

Damon Collins founder of Joint said, “We’re thrilled to be building on the success of this campaign with the release of our latest episode. It’s been a truly collaborative effort between agency, clients and external partners and the incredible response we’ve had so far is testament to that.”

 

Head of marketing for Badger, Gwen Ridsdale added “This is a campaign designed to demonstrate our commitment to making beer time better in a credible and epic way. We believe this idea delivers on that. Partnering with Unilad has allowed us to reach a large and engaged audience with relevant content they will actually be interested in”


The campaign runs on Unilad platforms, social and influencer networks and coincides with a refresh of Badger’s owned channel strategy and content led by Joint.

Genre: Experiential , PR , Strategy/Insight