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Interflora's 'Captain Bobo' Tackles Christmas Loneliness in Lovely New Spot

Bacon's Martin Werner directs heartwarming new ad from Brandhouse

Interflora's 'Captain Bobo' Tackles Christmas Loneliness in Lovely New Spot

This Christmas Danish flower shop Interflora is encouraging Danes to remember those they love, but can’t spend Christmas with, in a powerful and emotional film that illustrates one of the heart-aching issues of Christmas through the story of a girl and a one-eyed teddy bear.

You wouldn’t think that the happiest country in the world had problems during Christmas. But with a high rate of lonely people and a very high number of married couples splitting up close to Christmas time, a lot of Danes are spending Christmas Eve alone. 

Christmas in Denmark is very anchored around togetherness, family traditions, happiness and joy, and therefore the season is often an extra harsh reminder if you feel lonely.

But Interflora – Denmark’s largest chain of florists – is now trying to relieve the loneliness with a heartbreaking plea to remember those you don’t spend Christmas with.

“We can all help making the world a less lonely place,” CEO of Interflora, Søren Larsen explains. “Even though a lot of us don’t see all of our family or friends for Christmas, we can still let them know that we love them and that we are thinking of them. It’s very simple, but we often forget in the chaos of Christmas planning.”

The film shows the love between a shy 5-year old girl and an old one-eyed kindergarten teddy bear, and how they cope with not spending Christmas together. The film is created by advertising agency Brandhouse, production company Bacon and world-renowned director Martin Werner.

Creative Agency

Creative Agency: Brandhouse

Creative Director: Mikkel Elung

Art Director: Sigurd Bjerre

Account Executive: Thomas Hedegaard

Account Supervisor: Camilla Jane Bunnage

Production Company

Production Company: Bacon CPH

Executive Producer: Mette Jermiin

Director: Martin Werner

DOP: Laust Trier-Mørk

Production Manager: Birgitte Rask


Editor: Peter Brandt

Post Production / VFX

Post Production Company: Bacon X

Colourist: Hannibal Lang

Producer: Louise Ryge

Visual Effects Artist: Jonas Drehn


Composer: Louise Alenius & Ben Kaniewski

Category: Retail and restaurants , Retail stores

Genre: Storytelling