Nicholas Reynolds (left) has joined Infinity
Squared's roster, in a move that sees the Sydney based company
continuing a run of recent senior hires.
Reynolds is renowned for his performance direction, deft comedic timing, ability to underplay the narrative and his ability to get the odd animal to perform both live and in 3D.
Working both internationally and locally,
Reynolds has helmed communications for a large variety of brands and
clients. This includes recent work for Philips through Ogilvy London and
Axe with Oliver New York. Earlier projects include work for companies
and brands such as Virgin Mobile and McDonald's (France), Molson and
Coors Beer (Canada) and closer to home in Australia with Specsavers,
Nestle, Commonwealth Bank and Lion Breweries and Independent Breweries
of New Zealand.
Highly awarded, he counts Cannes Gold for Ikea "Dog" and Virgin Credit
Cards' "Plastic Surgery" and Cannes Bronze for Lynx Jet (Lowe Hunt) (as
well as One Show and D&AD).
Says Dave Jansen, founder, Infinity Squared: "Nick's an important next step
for us. We've worked hard to get to where we are and so landing someone
with Nick's experience is a nice reminder that we are doing something
right. More importantly, it elevates our offering to the next level. The next 12 months for us
is about building the relationships that allow us to make some bigger
stuff."
Infinity Squared's EP Cathy Rechichi
has previously worked with Reynolds across a variety of projects and
this represents a logical extension of a relationship that has delivered
much great work.
For any new business enquires or a free latte please contact
cathy@infinity2.com.au.