Indulge In These Creative Campaigns from Leo Burnett Israel and BBR Saatchi & Saatchi

Check out some stellar advertising from Publicis One's Leo Burnett Israel and BBR Saatchi & Saatchi.

Leo Burnett Israel

Arkia Airlines

Arkia is the only airline company in Israel offering a short direct flight to Zanzibar. And yet, when Israeli couples plan their exotic-romantic vacation, their first choices are Thailand or Mexico (over 12 hour flights). 

To make Zanzibar the holiday destination of choice Leo Burnett Isreal launched ‘The Price of Marriage’. The longer a couple has been married, the larger the discount they would receive for their flights to Zanzibar. 

Burger King – Adult Meal

For Valentine’s Day 2017, Leo Burnett Isreal teamed with Burger King to launch the ‘adult meal’. Customers who wished to indulge in a bit of fast food foreplay would receive two Whoppers, two fries, two beers and an adult toy.

Samsung - The Gaming Marathon

In this campaign, Leo Burnett and Samsung took an innovative approach to marathon title sponsorship… by turning it into an interactive game. 

Samsung Gear S3 – The Smart Billboard

Leo Burnett Israel produced this interactive bus shelter promoting the Samsung Gear S3 Smart Watch. Unsuspecting people waiting for a bus found themselves talking to a man posing with a Gear S3, which was not actually a poster as they initially assumed but a live video feed. This out of home stunt generated publicity and helped position the Gear S3 as a smart watch that stands out from competitors.

BBR Saatchi & Saatchi

Super-Pharm - The World’s First Vlogger Academy

In the eyes of most youngsters today, beauty vloggers are the new and ultimate authority on what cosmetic products to buy. They're people with the power to make or break your brand. But what do you do in a country with only one beauty vlogger and millions of Israeli women craving locally relevant content?   How do you claim ownership of the digital space?

In partnership with Google and YouTube, Super-Pharm launched the world's first "Vlogger Academy". An academy that would teach and nurture Israel's first generation of beauty vloggers.

A Presidential Charter for Advertising - Isarel’s President present: Kids never lie – the advertising convention

Israel is a melting pot. A country of immigrants who came from many different countries and cultures. A country where East meets West. A country where Ashkenazi Jews (from western countries), Sephardic Jews (from Arab countries), Ethiopian Jews, Arabs and Christian coexist but do not always do so on an equal standing. And while Israel is a country loaded with baggage on discrimination, it’s still a country in which bias and prejudice still exists.

Nowhere is this more obvious than in Israeli advertising where the white Caucasian, blond, blue-eyed stereotype still reigns supreme. Where portrayals of single sex families still are very rare and where you will be hard pushed to find a black Ethiopian kid starring in a commercial let alone an Arab - unless it's for purposes of typecasting him in various unflattering roles.

That's why together with Israel's President Mr. Reuven Rivlin, BBR Saatchi & Saatchi launched the industry's first 'Advertising Charter". A charter the Israeli President inaugurated at Israel's annual advertising awards with a new category award for all-inclusive advertising. A charter which all agencies signed on to and which will from now on dictate the code of conduct for Israeli agencies and advertisers alike.

Super-Pharm - Love Comes in All Shapes and Forms

Ask any parent, and they'll tell you parenting is a very challenging task, especially when babies are involved. No matter who you are, whether you’re a mother or a father, whether you have any experience or not. It's going be tough.

Why is it then that in a country like Israel where over 42% of families are defined as "alternative", the families portrayed in commercials are consistently monochromatic, traditional, heterosexual families? Shouldn't our ads be a reflection of the wonderful diversity that is out there? Are the love, family life and issues a gay couple faces any less valid than that of a traditional couple? Super-Pharm and its private label brand "Life Baby" didn't think so.

That's why when "Life Baby" launched their new campaign, they decided they wanted every type of family in Israel to feel included. To do so, they asked one simple question, "What's the hardest thing about being a parent?"

The commercial from BBR Saatchi is a first in the Israeli media as it portrays how non-conventional families all ultimately deal with the same challenges. A gutsy move for any marketer, this is especially remarkable for a marketer as big as Super-Pharm in a country like Israel, where religious concerns, taboos and traditional views still reign strong and supreme and where consumer protest are not unknown to happen.