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Opinion and Insight

Improve Your Christmas Campaign Using Lab's Neuro Principles!

Lab, 3 weeks, 2 days ago

Lab offers the latest tips and tricks to improve your website and marketing campaigns

Improve Your Christmas Campaign Using Lab's Neuro Principles!

There’s no secret that the holiday season is the busiest period in eCommerce.

Although retailers spend a significant proportion of the year preparing for the holidays, with everything else going on it can be easy to miss the small tweaks that separate an incredibly successful campaign from an expensive failure. The colours of your imagery, the positioning of your products and the language you use have a dramatic effect on the result of your online campaign, website, email marketing or social channels.

Lab's unique approach

Lab has created a unique approach to gain consumer insights.

Lab's model has four key pillars:

1. Neuro Principles

2. Nudges

3. Psychology

4. Neuromarketing research

These can be used to audit and benchmark against your competitors, test different creative routes and measure increases in emotional effectiveness. Download the whitepaper which gives actionable tips you can implement straight away.

Download the whitepaper here.

Genre: Digital