Imagination Hires Justin Baird as APAC Head of Technology

Imagination has added Justin Baird as head of technology for the Asia Pacific region.

Justin brings twenty years of technology consulting and agency expertise and has delivered many innovative projects and world-firsts in previous roles: as MD of R&D technology and innovation at Accenture, he led the launch of their Liquid Labs program across Asia Pacific. He directed and produced the Accenture Interactive Orchestra for Adobe Symposium 2017, which saw an industrial collaborative robot programmed with AI play and feature as a soloist at the Sydney Opera House.

Internationally recognised for innovation and emerging technology thought leadership, Justin is actively involved in efforts to drive positive change through technology and served as executive producer of tech and innovation for the Madmen and Goodthing Productions climate change documentary 2040.

On his appointment, Justin said: “In Australia and across APAC there are significant opportunities to merge experience design and technology in both the physical and digital worlds. This requires special consideration, but also a different approach with highly specialised skills, which Imagination is uniquely positioned to deliver. I’m very excited to be joining this brilliant team to help drive technology throughout the business.”

Antony Gowthorp, managing director, Imagination, Australia comments: “Our vision is to be the region's leading technology-enabled experience agency. For over 50 years we’ve built an enviable reputation for delivering exceptional integrated experiences. With the pace and adoption of technology in marketing, we see a unique opportunity to further enhance experiences for our clients and their audiences. Justin’s diverse background anchored in solving the impossible through technology solutions is just what we need.”