ilk Wins Big With EU Beer Campaign At CIM Northern Awards
Leeds based integrated agency, ilk, is celebrating after winning the B2C Campaign at the 2016 CIM Northern Awards.
Held in Newcastle on Thursday 03 November, the CIM Northern Awards celebrated the insight, creativity and success of the Northern marketing industry, the outstanding campaigns and the talent from across the region. There were 16 award categories, 12 of which were open to entries, and the evening was hosted by TV’s Andy Crane.
Diane Earles, Network Manager for CIM, said “Congratulations to ilk, who fought off strong competition in this category.”
Above: The winning campaign 'Launching EU beers for the undecided masses'
Their winning campaign was called ‘Launching EU beers for the undecided masses’ for Little Valley Brewery, also based in Yorkshire, and capitalised on the EU Referendum. Professor Fraser McLeay from Northumbria University, who judged this category sponsored by The CIM Benevolent Fund, said “This was an excellent demonstration of theory in practice, and how client and agency can work together to co-create and develop successful campaigns, even on small budgets.”
Above: The Deputy Labour Leader Tom Watson gets involved with the campaign
Nev Ridley, Managing Director of ilk said, “The award win really is the cherry on top of the cake for us after a fantastic year. It’s great to see our integrated activity achieving this recognition – huge congratulations to our team for their hard work, and indeed our clients for embracing our integrated offering and utilising its potential to deliver truly tangible results.”
Genre: PR , Strategy/Insight