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Creative

IKEA Australia Celebrates The Everyday in Latest Brand Campaign via The Monkeys

The Monkeys, 2 months ago

Film directed by Rabbit's Lachlan Dickie.

IKEA Australia Celebrates The Everyday in Latest Brand Campaign via The Monkeys

Inspiring Australians to rediscover the fun and happiness in everyday life at home, IKEA Australia has released its first retail spot via The Monkeys, under the new brand platform, 'The Best Day is the Everyday' to help drive customers into stores this summer.

The campaign will broadcast across TV and online and will be supported by IKEA owned channels.

Says Scott Nowell, co-founder and ECD, The Monkeys: "Telling more of a story around IKEA products creates a memorable way to stand out in the retail space and continues the IKEA mission to help Australians rediscover the happiness in everyday life at home."


IKEA 1 (1).jpgSays Kristin Bengtsson, national marketing manager, IKEA Australia: "Our new campaign celebrates the everyday like the once-in-a-lifetime day it really is and inspires us to look at familiar situations differently. It makes IKEA products the heroes and showcases their unique features and benefits in a way that brings a real sense of wonder and playfulness."

Agency: The Monkeys
Executive Creative Director: Scott Nowell
Senior Creatives: Barb Humphries, Tim Pashen & James Harvey
Creative Team: Katyana O'Neill & Renee Bryant
Group Content Director: Humphrey Taylor
Senior Content Director: Kelly Howard
Senior Content Manager: Lauren Shelley
Planning Director: Michael Hogg
Planner: Charlotte Marshall
Head of TV: Thea Carone
Senior Producer: Penny Brown

Client: IKEA Australia
National Marketing Manager: Kristin Bengtsson
National External Communications & Media Manager: Peter Moore

Media Agency: Match

Production House: Rabbit
Director: Lachlan Dickie
DOP: Geoffrey Simpson
Executive Producers: Lucas Jenner & Alex Hay
Producer: Lucas Jenner

Puppeteers: Paul Trefry @ Creature NFX

Edit House: Arc Edit
Executive Producer: Joseph Perkins
Editor: Drew Thompson

VFX: Blackbird
VFX Supervisor: Nicholas Ponzoni
Executive Producer: Sam Hall
Grade: Scott Mclean

Sound House: Song Zu
Sound Designer: Myles Lowe
Executive Producer: Katrina Aquilla