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IHOP Releases 'Declaration of Pancakes'

Droga5 spot was directed by Smuggler's Randy Krallman

IHOP Releases 'Declaration of Pancakes'

Today, IHOP launched a new TV & online campaign called “Declaration of Pancakes” to promote everyone’s favourite upcoming holiday: IHOP National Pancake Day, which the restaurant will celebrate by giving away free pancakes to everyone in America. 

The spot opens on a scene reminiscent of 1776 and the signing of the Declaration of Independence.  The Founding Fathers are gathered around a table in a moment of great significance, reflecting on the momentous occasion and what the signing will mean for all Americans.  We soon learn that the Founding Fathers are gathered not for independence on this occasion, but for pancakes.  Just as the first quill strikes the parchment for the signing of this historic bill, the Founding Fathers are interrupted by a disgruntled museum security guard.  All of a sudden, we realise that we’re not watching a scene from 1776 at all.  We’re watching a team of pancake enthusiasts who have hijacked a museum exhibit to carry out an elaborate cosplay in the name of IHOP National Pancake Day.

The spot was shot with director, Randy Krallman, and production company Smuggler.

The 30-second and 15-second cuts of the “Declaration of Pancakes” spot will run on TV nationwide, while the long-form will run online and across social channels.  
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Advertiser: IHOP

Chief Marketing Officer: Brad Haley

Senior Analyst Marketing: Amanda Tostado

Project Manager: Bill Wilson (Group)

Creative Agency

Creative Agency: Droga5 New York

Strategist: Alex Cohen /Elizabeth Hartley

Executive Creative Director: Scott Bell

Group Account Director: Alex Woods

Executive Director: Michael McCarthy

Data Strategy Director: Ryan Miller

Co-Head of Broadcast Production: Jesse Brihn, Bryan Litman

Director of Business Affairs: Jocelyn Howard

Design director: Nate Moore (Associate)

Business Affairs Manager: Abigail Press

Data Strategist: Robert Cohen

Junior Art Director: Jackie Moran

Junior Copywriter: Scott Minniear

Group Strategy Director: Katy Alonzo

Global Chief Strategy Officer: Jonny Bauer

Chief Operating Officer: Andrew Colon

Account Supervisor: Doug Keith

Senior Producer: Richard Langhorne Zach Madrigal

Strategy Director: Kristen Mooney

Designer: Albie Eloy

Executive Producer: Amanda Revere (Film)

Creative Chairman: David Droga

Production Company

Production Company: Smuggler

Director: Randy Krallman

DOP: David Jones

Producer: Kevin Breheny

Line Producer: Ian Blain


Edit Company: Cut and Run

Editor: Rob Ryang

Senior Producer: Marcia Wigley

Managing Director: Lauren Hertzberg

Post Production / VFX

Post Production Company: The Mill

Colourist: Tim Masick

Flame: Nathan Kane and Joe Vitale

Senior Producer: Freya Hewett


Executive Producer: Sasha Awn

Sound Production: Heard City

Sound Design: Evan Mangiamele